Feelfree said it has unveiled a new business distribution strategy focused on the outdoor specialty retail channel. As part of the move, Ebotdirect, LLC of Shakopee, MN, which pioneered launching the Feelfree brand through the eBay auction marketplace, has spun off the the kayak and dry bags brand.

Feelfree said its market research showed its consumers expect to find Feelfree products in outdoor specialty retail stores.

Feelfree said it has hired a number of independent sales representatives to present its product line to retailers. As a way to become a highly trained and knowledgeable sales force, Feelfree will be hosting a trip for its representatives to travel to the Feelfree International headquarters and factory in Bangkok, Thailand. The opportunity will provide the sales team with a look at the entire production process of the Feelfree line and its distribution to 26 countries around the world.

Feelfree Kayak also announced the addition of Extreme Sales & Marketing as its Northeast regional sales representative. Feelfree National Sales Manager Brian Siddons said “We are extremely pleased to have a team of this caliber and in-depth regional experience on board at Feelfree. This is a significant illustration of Feelfree’s commitment to the dealer channel in North America.” Led by Bill Nangle and Larry McKinney, this sales team has over 40 years industry experience in the northeast. Their keen understanding of the marketplace, competitive knowledge, and excellent dealer relationships will significantly bolster Feelfree’s brand presence in the region.”

It has also added Gary Bryden as its Pacific NW independent sales representative. With over 20 years’ experience in the outdoor business and his extensive contacts in the region, Siddons said Bryden “will be invaluable for the 2008 sales season.”