Feedback Sports LLC has acquired Ultimate Bike Support, the
bicycle division of Fort Collins, Colo.-based Ultimate Holdings. Feedback
Sports, headquartered in Golden, CO, manufactures a line of scales and tools for bicycle mechanics,
cyclists and outdoor enthusiasts. Ultimate Bike Support is known for its bicycle
repair stands and storage products. Terms were not disclosed.

“When I bought my first Ultimate repair stand about five years ago, I was
struck by its smart engineering and durability,” Feedback Sports President
Doug Hudson said. “I was very interested when presented with the
opportunity to buy their bike division, because they make products I use all
the time and believe in. This opportunity to expand Feedback Sports was a
perfect fit. The synergies between the two companies' products could not be

According to Feedback, Ultimate Bike Support has been the No. 1 distributor of Feedback
Sports products since 2004. The Feedback Sports Alpine Digital Scales and
Tabletop Gram Scales are sold by a wide variety of bicycle retailers in the U.S. and

“The combination of Feedback Sports and Ultimate Bike Support makes sense
from a business standpoint and positions our great products to grow and
succeed,” said Ford Isbey, Ultimate Bike Support's global sales manager
since 2004. “I'm also extremely pleased our bike division was purchased by
a cycling enthusiast who has deep bike industry experience.”

Feedback said Hudson's
experience in the bike industry began in 1994 when he co-founded Chrome, the maker
of the popular line of messenger bags and apparel. He and his wife, Lisa,
started Feedback Sports in 2004.


 “I'm committed
to maintaining and building on our reputation for having one of the top repair
and storage product lines in the cycling industry,” Hudson said. “Customers and dealers can
be confident that this will be a smooth transition and that the quality of our
products will remain high. Currently our main focus is ramping production to
meet strong demand in the market.”