J. C. Penney Company, Inc. said comparable store sales increased 1.2% for the four-week period ended Feb. 27, 2010. In last years February period, comparable store sales decreased 8.8%. Total Company sales in February increased 1.5%.
February results demonstrated continued positive response to the Companys spring merchandise offerings. For the period, childrens was the top performing merchandise division, while home experienced the weakest sales.
Geographically, the southeast region was the best performing region in February, while the northeast region had the softest sales during the month and reflected a negative impact from adverse weather conditions.
Preliminary February Sales Summary | |||||||||||||||||||||
| ($ in millions) | |||||||||||||||||||||
| Total Company Sales | % Increase/(Decrease) | ||||||||||||||||||||
| for period ended | Total Sales | Comp Stores | |||||||||||||||||||
| Feb. 27, | Feb. 28, | ||||||||||||||||||||
| 2010 | 2009 | 2010 | 2009 | 2010 | 2009 | ||||||||||||||||
4 Weeks | $ | 1,182 | $ | 1,165 | 1.5 | (7.2 | ) | 1.2 | (8.8 | ) | |||||||||||
