The Faytex Company has named the True North Brand Group to spearhead it’s publicity and marketing efforts.

“We’ve had a good run,” said Faytex founder, Bill Fay Sr., “but a company that rests on its laurels quickly becomes a has-been. You could say we’ve gotten our second wind, and are looking to True North to help us enjoy another 27 years”.

True North’s designation is part of Faytex’s movement to “mean more in the performance fabric world.” In addition to bolstering its marketing stance, Faytex is strengthening its manufacturing position. After a longstanding relationship in Taiwan, Faytex is moving to a China textile manufacturing resource. This move gives Faytex additional flexibility while expanding its capabilities to continue to become more meaningful in the apparel and sporting goods markets.

“It isn’t everyday that you get an opportunity to work with a company that has the longstanding heritage Faytex has”, said Mark Tedeschi. “We’re looking forward to working with Faytex customers to maximize their Dri-Lex investment”.

Faytex Corp. is a family run, privately-held business in operation since 1978.