Farfetch reported chief brand officer, Holli Rogers, and chief growth officer, Martin Avetisyan, are leaving the company to pursue other opportunities. The online luxury platform also reported it added three new hires.
Elizabeth von der Goltz joined the company as chief fashion and merchandising officer and CEO of Browns, the British fashion and luxury goods boutique acquired by Farfetch in 2015. Von der Goltz led the buying and merchandising functions for Bergdorf Goodman, Yoox Net-a-Porter Group, and, more recently, Matches Fashion.
Sindhura Sarikonda will join Farfetch this month as president, the Americas. Sindhura was previously the general manager for Walmart U.S. e-commerce, head of beauty for Jet.com and, most recently, global head of in-store at Klarna.
Stephanie Simon heads up community and Web3 efforts for the Farfetch Group as vice president of community and Web3. Simon was, most recently, on the founding team at Clubhouse and led growth as head of community.
José Neves, founder, chairman and CEO, Farfetch, said, “I am delighted to welcome Elizabeth, Sindhura and Stephanie to Farfetch. Our 2023 plan is very much focused on continuing to advance our platform vision while delivering growth, profitability and free cash flow. These hires will help us achieve that.
“Elizabeth will play an integral role in curating and securing incredible merchandise to ensure Farfetch customers continue to have access to unrivaled supply. And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States. Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.
“On behalf of everyone at Farfetch, I would also like to pay a warm tribute to both Holli and Martin for the contributions they have made to Farfetch’s growth over the years. I am very grateful for their leadership and expertise, and wish them all the best in their future endeavors.”
