Farfetch, the luxury fashion platform, hired Nick Tran as chief marketing officer. Most recently, Tran was the global head of marketing at TikTok.
Tran, based in London, reports to Farfetch Chief Marketplace Officer Edward Sabbagh and oversees global marketing functions for Farfetch Marketplaces.
Tran brings over 20 years of experience building brands, developing teams and creating innovative marketing strategies. At TikTok, he oversaw the company’s B2C marketing organization, including global brand strategy, strategic partnerships, paid media, social media, and organic content. Previously, he worked in executive marketing positions at Samsung and Hulu.
Tran has won Cannes Lions marketing awards, was named a 2021 AdWeek Brand Genius and, in the same year, Forbes named him one of the Most Influential CMOs and a Campaign Top 50 CMO; he was also inducted into the Advertising Hall of Achievement. He is a Henry Crown Fellow, contributing to the program run by The Aspen Institute.
José Neves, founder, chairman and CEO of Farfetch, said, “Building the Farfetch brand is a key part of our mission to be the global platform for luxury. Farfetch has a unique model in the Luxury Industry, and, as such, our brand will be built with an innovative approach to marketing. This is why I am delighted to welcome Nick, a revolutionary marketeer and brand builder, to our team.”
Sabbagh said, “I am thrilled to welcome Nick, an accomplished marketing executive who has a very strong track record in creating successful brands and marketing moments that engage Gen Z and Millennial audiences around the world. These groups comprise a key segment of our customer base and delivering them to our brand and boutique partners is integral to the Farfetch offer. Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular. With Nick at the helm of our marketing efforts and incredible global marketing teams, I am confident that our brand will continue to thrive and evolve, which is a key focus for the new chapter of Farfetch’s marketplaces.”
Photo courtesy Nick Tran
