The Chicago Bulls have entered into an e-commerce agreement with FanBuzz, a leading provider of commerce solutions to licensed sports, entertainment, character, and media-based properties. As part of the agreement, FanBuzz will provide Web site development, back-end fulfillment, and customer care for the private- label Chicago Bulls online store.
The Bulls.com online store will provide fans with the opportunity to purchase a comprehensive selection of unique Chicago Bulls licensed merchandise. Featured products include merchandise from apparel to sporting goods, all bearing the Chicago Bulls logo. As part of the agreement, both parties are working together to develop and implement a wide variety of direct-to-consumer marketing initiatives, including direct e-mail and loyalty programs.
“With the excitement of the NBA Draft at hand, we are pleased to be teaming with one of the NBA's storied franchises,” said Roy Seinfeld, President of FanBuzz. “We look forward to working with them in further developing merchandise opportunities for loyal Bulls' fans.”
“We are very excited about our new partnership with FanBuzz,” said Steve Schanwald, the Executive Vice President-Business Operations for the Chicago Bulls. “The Bulls logo and brand is one of the most recognizable in sports, and this venture will enable us to better serve the millions of passionate Bulls fans who visit our website and want to demonstrate their support for the team.”
