The Seahawks announced a multi-year agreement with Fanatics Retail Group, the business division of Fanatics, Inc., to power the team's official online store. Fanatics, the leading online retailer of officially licensed sports merchandise, offers the largest selection of team merchandise found anywhere along with advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites. The Seahawks will be the 12th NFL team to partner with Fanatics.
“Our partnership with Fanatics will help us meet the demand of our fans for more Seahawks branded merchandise,” said Seahawks president Peter McLoughlin. “Fanatics has nearly 20 years of extensive experience in the industry and we are confident this will add to the overall shopping experience for our fans.”
The online store offers fans more merchandise choices, state-of-the-art technology, seamless navigation and a quick checkout process. Seahawks fans will benefit from Fanatics' top-rated customer-service policies, such as low-cost shipping, year-long returns and 100% satisfaction guarantees. Fanatics will ensure quick delivery to Seahawks fans around the world due to their multiple distribution facilities across the U.S.
“Fanatics is proud to add the Seahawks Pro Shop to our family of partners,” said Jamie Davis, President of Fanatics. “I am convinced that with our e-commerce expertise, leading technology platform, regional distribution infrastructure and unparalleled assortment of Seahawks merchandise, Fanatics will be able to further enhance the shopping experience for Seahawks fans globally.”
The Seahawks enhanced online store is now live at ProShop.Seahawks.com.
Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.