Fanatics signed a partnership agreement with Six Nations Rugby to operate its online store ahead of the 2023 rugby season. The live online site sells officially-licensed products, including jerseys, training, and lifestyle wear.
As part of the deal, Fanatics will manufacture Six Nations Rugby fan-centric apparel, outerwear and headwear, including branded caps and beanies.
The agreement, which runs through 2028, includes the Guinness Men’s Six Nations, the TikTok Women’s Six Nations, Under-20s and Under-18s tournaments, and the Autumn Nations Series. Six Nations Rugby customers can access Fanatics’ Cloud Commerce platform.
The online store was redesigned by Fanatics for Six Nation’s Rugby for customers to purchase products online or via mobile, featuring hi-resolution product displays, frictionless checkout, English, French and Italian language options, and access to new products.
Fanatics has over 60 manufacturing facilities, distribution centers and offices in 15 countries worldwide. It partners with more than 900 of the largest sporting organizations, including England Rugby, The British and Irish Lions, Manchester United, Chelsea, Paris Saint-Germain, The FA, NFL, NBA, The IOC, and Formula 1.