Fanatics formed a long-term agreement with the Smith Entertainment Group (SEG) to become the official omnichannel retail partner for both the Utah Jazz and the Utah Mammoth.
Under the deal, Fanatics will manage the end-to-end retail operations for SEG’s NBA and NHL franchises, including the newly designed e-commerce platforms to the full suite of in-venue retail experiences at the Delta Center.
Beginning June 1, Fanatics will assume operations of all retail locations throughout Delta Center, including the Team Store on the main concourse, as well as the storefront on Level 5.
As early as August 2025, Fanatics will offer an expanded selection of Utah Jazz and Utah Mammoth merchandise in the Delta Center Team Store, including headwear, collectibles and memorabilia, and lifestyle accessories from Fanatics, Nike, New Era, Mitchell & Ness, ’47, and WinCraft. Replica and authentic jerseys for both the Utah Jazz and Utah Mammoth will be available to consumers starting with the 2025/26 season. Fanatics is also developing Utah-inspired collections and exclusive collaborations celebrating the state.
This summer, JazzTeamStore.com will relaunch under Fanatic’s platform. The Mammoth online store, Shop.NHL.com/Utah-Mammoth, will operate through the league-wide NHL Shop network powered by Fanatics.
As part of the Delta Center’s multi-year transformation, Fanatics will gradually introduce several retail technologies inside the Team Store, including Radio-Frequency Identification (RFID) technology, which supports fast checkout. SEG and Fanatics also collaborate on a new flagship store.
The Mammoth becomes the fourth NHL club for which Fanatics operates in-venue retail, while the Jazz joins as Fanatics’ 12th NBA partner, eight of which are omnichannel.
Image courtesy Utah Mammoth
