Fanatics reached a long-term omnichannel retail partnership to become the official fan shop of USA Swimming, the national governing body of swimming in the U.S., online and on-site at USA swimming events.
Fanshop.USASwimming.org, a new e-commerce and mobile site is powered by Fanatics’ Cloud Commerce Platform (CCP). The site offers fans an assortment of USA Swimming merchandise including apparel hardgoods and headwear.
“USA Swimming has the best fans in the world, and those fans deserve the world’s best gear,” said Shana Ferguson, chief commercial officer, USA Swimming. “We are proud to launch the USA Swimming Fan Shop powered by Fanatics to offer all the products that swimmers need to show their love for this sport. By partnering with global giant Fanatics and dozens of world-class licensees, USA Swimming is pleased to offer a state-of-the-art e-commerce platform. We are extremely excited to be building this business together.”
In addition to its e-commerce operations, Fanatics will serve as USA Swimming’s on-site retail partner at the 2021, 2024 and 2028 U.S. Olympic Team Trials.
Photo courtesy USA Swimming
