Fanatics reached a long-term partnership to operate online and mobile commerce at shop.suns.com for the Phoenix Suns. Fanatics will also run itd physical retail experience at Phoenix Suns Arena for the Suns, WNBA’s Phoenix Mercury and other events hosted at the venue following the conclusion of the current NBA season.
“The Valley is hotter than ever with the Suns returning to the playoffs and the Mercury poised to make a run at a fourth WNBA championship,” said Dean Stoyer, chief marketing & communications officer for the Suns and Mercury. “We’re excited to partner with Fanatics and extend these brands to our fans across the country and around the world.”
“The Phoenix Suns are one of the hottest young teams in the NBA, and their fans deserve a best-in-class shopping experience which allows them to showcase their pride when passion is highest, especially during this thrilling Playoff run,” said Ed O’Brien, Fanatics SVP of business development and strategy. “Through this deal, Suns and Mercury fans will now have access to a significantly expanded, high-quality product selection on gameday and beyond. We’re really excited about the collaborative approach and the future innovations that we’ll create together.”
Fanatics is the official e-commerce partner of both the NBA and WNBA and operates the NBA’s flagship store in New York City. The Suns will become Fanatics’ 13th NBA e-commerce partner and sixth NBA omnichannel partner.
Photo courtesy The Phoenix Suns
