Fanatics and the International Cricket Council entered into a partnership whereby Fanatics operates the official ICC Global online store for all events and becomes manager of event retail.
Events include the upcoming ICC Men’s T20 World Cup in Australia, the ICC Women’s T20 World Cup 2023 and the ICC World Test Championship Final 2023. Fanatics will also manufacture officially licensed ICC products using its vertical commerce model, manufacturing and distribution resources.
The partnership will expand assortments of licensed ICC merchandise.
Matthew Primack, senior vice president, International Business Development, Fanatics, said: “I am delighted that the ICC has chosen Fanatics to help it deliver a better retail experience to its millions of fans across the globe. Cricket fans are incredibly passionate about the sport, and I am sure that they will be impressed with the retail experience and range of merchandise that will be available to them over the coming years.”
ICC Chief Commercial Officer, Anurag Dahiya said: “We are delighted to welcome Fanatics to the ICC family. This partnership will be key in helping us take the cricket fan experience to the next level. The ICC’s licensing and merchandise program aims to supplement cricket’s global strategy to reach more fans, through more channels, with more products from a wide range of fan merchandise—from apparel, accessories and headwear to official replica jerseys of the fans’ beloved teams. We look forward to extending our licensing presence to not only event host nations but all countries with passionate cricket-loving fans.”
Fanatics has more than 60 manufacturing facilities, distribution centers and offices in 15 countries worldwide, including Australia and India, the hosts of the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023. It partners with more than 900 sporting organizations and clubs worldwide, including Paris Saint-Germain, Manchester United, Chelsea, NFL, NBA, MLB, International Olympic Committee, Tour De France, and Formula One.
