Fanatics reached an agreement with FC Internazionale Milano (Inter Milan) to expand the Italian football club’s merchandise and licensing reach.
Under the partnership, Fanatics will provide Inter Milan with exclusive collections, locally relevant designs, an expanded product range, an online and in-store experience, and improved product availability.
Inter Milan is a recognized global football club, having won three Champions League/European Champion Club Cups and twenty Series A titles.
“Inter boasts a global fanbase of over 530 million people who are interested in our brand and ranks as the second fastest-growing European club since 2020. As our international presence continues to expand across every continent, it has become increasingly important for us to stay connected with our fans, wherever they may be,” said Giorgio Ricci, FC Internazionale Milano chief revenue officer. “To achieve this, we are proud to partner with a global leader in sports merchandising like Fanatics. This collaboration will transform the way Inter is present in the retail sector—not only in Italy but even more so on the international stage.”
The new partnership will be managed by Fanatics through its headquarters in Milan, combining local knowledge with its global capabilities. The company currently works with over 900 sports organizations, including UEFA, the NFL, NBA, MLB, NHL, Formula 1, and the International Olympic Committee.
“Inter is a powerhouse in world football, with a rich heritage and unwavering commitment to excellence both on and off the pitch,” said Stephen Dowling, president of International at Fanatics. “We’re excited to partner with such an iconic club to enhance the shopping experience for millions of fans, with incredible products and designs brought to life by our fantastic team based in Milano.”
Lorenzo Forte, CEO of Fanatics Italy, added, “Inter means everything to its fans, and we understand the responsibility that this deal brings. Our team in Italy will be laser-focused on delivering for this passionate fanbase, providing an outstanding service and creating exciting new ways for them to connect with their club.”
Image courtesy Fanatics x Inter Milan
