Fanatics, which operates the NFL Shop online store, in a partnership with the NFL is developing an NFL Shop “storefront” on the Amazon platform, marking the first time Fanatics will sell its products on Amazon.
The launch and partnership was first reported by Sportico, and it’s unclear if it’s a pilot or long-term partnership.
Products being offered range from replica jerseys, headwear and tailgating gear. Currently customers can shop all of the new selection at Amazon.com/nfl. The expanded NFL assortment on the site includes multiple brands, including Fanatics Branded, New Era, and Outerstuff with new selections arriving in coming weeks. Nike’s official on-field authentic jerseys and sideline apparel are not included. Nike pulled its products from Amazon in 2019 after a test.
Photo courtesy Fanatics