Fanatics, Inc. launched its first-ever mobile app for iPhone and Android devices. The leading online retailer of officially licensed sports merchandise is continuing to ensure sports fans receive the best possible shopping experience, including easier access to the largest assortment of team gear on smartphones.

The new Fanatics app provides sports fans worldwide with mobile access to more than 250,000 products from over 700 teams. Users have the ability to browse through merchandise, save their favorite teams and find the best quality gear from all major leagues, including the NFL, NCAA, MLB, NBA, NHL, NASCAR, PGA and UFC. App users also have access to the free Fanatics REWARDS program, which offers free 3-day shipping on everything plus 5% Fan Cash™ on orders over $50 and 10% Fan Cash™ on orders over $100.

“Launching the Fanatics mobile app is an exciting time for our company as we continue to expand our reach to sports fans,” said David Katz, SVP and GM of Mobile for Fanatics. “With Fanatics growing so quickly and sports over-indexing on mobile, it was crucial that we get a great, user-friendly commerce app for fan gear out to our users. And this is just the start since location information and real-time data will allow us to build on this start and create even better experiences for passionate fans.”