Academy Sports + Outdoors has entered into a partnership agreement with Fanatics to enhance the retailer’s in-store and online assortment of officially licensed sports merchandise beginning this fall.
“Academy Sports + Outdoors is excited to partner with Fanatics to expand out our licensed sports assortment and provide our customers with an even better selection of gear to show off their team pride,” said Matt McCabe, Academy Sports chief merchandising officer.
“Fanatics is excited to provide an incredible selection of high-quality fan gear from our leading product catalog to Academy customers, whether they are shopping online or at stores,” said Gary Gertzog, Fanatics president of business affairs. “We’re committed to providing robust assortments of timely products to fans across all channels, and this partnership will allow more fans across the country to support the teams and players they love throughout the year.”
