Fanatics and the International Olympic Committee (IOC) announced a new partnership to launch its first global e-commerce platform and Olympic store to support the upcoming Paris Games in 2024, Milano Cortina Games in 2026 and LA Games in 2028.
“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” commented Timo Lumme, IOC television and marketing services managing director. “We are looking forward to collaborating on this new shop with the organizing committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectibles and goods that convey the values of the Olympic movement in line with the IOC’s global licensing strategy.”
The Olympic shop will offer the largest assortment of Olympic-branded merchandise distributed through Fanatics’ on-demand manufacturing model and connected supply chain, as part of three Olympic core licensing collections:
- The Olympic and Paralympic Games collection honors each upcoming Olympic and Paralympic Games and includes branded products including accessories, fan gear and apparel. Products from Paris 2024 are on sale, with Milano Cortina 2026 and LA28 collections available soon.
- The Olympic Heritage Collection offers products featuring art and design elements from previous Games’ editions, such as apparel, mascots and souvenirs.
- The Olympic Collection targets a younger and active consumer through branded products available exclusively online and at the Olympic Museum Shop in Lausanne, Switzerland, which includes toys and games, bags, stationery items, and sports equipment.
The collections are available in the U.S., Mexico and Europe, including France, the United Kingdom and Switzerland, and will expand further by summer 2022, with exclusive product launches leading up to that date.
The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic partner Alibaba and which remains the official platform for Chinese consumers to purchase official Olympic and Paralympic product.
Photo courtesy IOC
