Rebel, an Australian retailer of sporting equipment, apparel and footwear, has partnered on an agreement that will see Fanatics become the exclusive supplier of all ‘non-Australian’ licensed team merchandise on the Rebel website. Fanatics will also help improve Rebel’s in-store licensed product availability.
The long-term deal will come into effect mid-2021.
Rebel’s Managing Director, Gary Williams said the partnership further strengthened Rebel’s ability to bring the global brands direct to Australia’s sporting enthusiasts.
“Australians love their sport. Teaming up with powerhouse sports fan brand, Fanatics, is a terrific win for Rebel customers who are loyal and passionate fans of sporting teams both here in Australia and across the globe” he said.
Speaking about the new partnership, Fanatics’ International General Manager & Head of Corporate Development, Zohar Ravid, said: “We are absolutely delighted to partner with Rebel, the leading sports retailer in Australia. We found a great partner and a similar strategic vision in the Super Retail Group and Rebel’s management team.
“Rebel was already one of the leading destinations for Australian sports fans but now, thanks to this new partnership, these fans will have even more choice and similar access to official merchandise as local fans in the U.S. or Europe. Sports are a global passion and we are strong believers that all fans deserve the option to support and participate in their favorite teams’ triumphs and despairs.”
“For our +300 global partners, this partnership provides the opportunity to reach a large Australian fan base through the most dominant local retailer, reaching even more fans worldwide.”
Photo courtesy Rebel Sports
