Fanatics announced an exclusive, long-term partnership with Tom Brady, who will join its roster of athletes under the company’s memorabilia and collectibles division, Fanatics Authentic.
Under the new partnership, Fanatics will become the sole distributor of Brady’s autographs, collectibles and memorabilia, featuring Buccaneers products, including footballs, helmets and jerseys.
“Michael Rubin and Fanatics have been great partners throughout the ALL IN Challenge, and I’m proud to be aligned with a company that is creating these types of genuine connections for people all over the world,” said Brady.
“Quite simply, Tom Brady is one of the greatest athletes the sports world has ever seen, and it’s an honor to welcome him to the Fanatics team,” said Fanatics executive vice president Victor Shaffer. “His worldwide popularity has skyrocketed throughout the years, and he has built an incredibly loyal fan base that is now expanding in his latest move to Tampa Bay. We look forward to creating an amazing shopping experience for his fans, including the widest assortment of his officially licensed items ever offered.”
