Fanatics, Inc. announced that it has acquired Voggt, a European live-commerce platform that sells sports collectibles and trading card games.
Through the acquisition, Voggt will join Fanatics Live, a Fanatics-based digital marketplace similarly focused on sports trading cards and memorabilia. Fanatics Live, which launched in 2023, is expanding internationally, specifically in France and Germany.
CEO Nick Bell said Fanatics Live will launch in the UK in 2025. The broader Fanatics company recently announced a multi-year trading-card partnership with the Premier League, partners with over 900 sports clubs and organizations globally, including UEFA, the French Football Association, Paris Saint-Germain, Juventus, Chelsea, NFL, NBA, MLB, NHL, International Olympic Committee, and Formula One.
“We are thrilled to be welcoming Voggt to Fanatics Live and are excited to come together to focus on further enhancing the collector experience,” said Bell. “The team at Voggt has built a strong platform and community, and we look forward to having their team members join us as we continue to grow and diversify the sports trading card hobby globally.”
“I’m so excited to take the next step in Voggt’s journey by joining Fanatics, one of the fastest-growing and most exciting companies in sports,” said Quentin Lopes, co-founder and CEO of Voggt, based in France. “Together we will bring the best of Fanatics to our passionate community in Europe, building a best-in-class platform that will transform the collectibles space.”
The acquisition of Voggt’s assets is immediate, and all Voggt employees will remain working in their current locations. At this time, the platform will remain branded Voggt.
