Fallbrook Technologies Inc., a Texas-based inventor and manufacturer of the NuVinci continuously variable planetary (CVP) technology being used in many e-bikes, has established a new European headquarters in Zwolle, the Netherlands to facilitate and enhance service operations.
The Cedar Park, Texas company has significantly expanded its European operations. Fallbrook has added a Director European Sales, new sales managers for the German-speaking market, and promoted an existing sales representative to be the sales manager for Benelux.
In addition, the NuVinci team has added a marketing manager for Europe and retained a new lead creative marketing agency, “The Line,” based in the Netherlands. The marketing agency will help support a NuVinci Experience Center marketing program that provides the opportunity to field-test eBikes equipped with the NuVinci Harmony intelligent auto-shifting system. Harmony incorporates the NuVinci N360 continuously variable planetary bicycle transmission.
Fallbrook Technologies International Co. was previously located in Aalsmeer, but European activities were managed from multiple locations in Germany and the Netherlands.
“Zwolle fits our needs perfectly as a place from which to centralize and coordinate all European operations,” said David Hancock, Executive Vice President Product Business Units. “It's only 1.25 hours from Amsterdam by car and provides easy access to Germany. We'll have an excellent infrastructure to serve all European customers.”
Roland ten Brinke, Director European Sales, will be located in Zwolle, along with several other staff members. The new Zwolle location will soon also include a new service center. At the same time, Chris Vasiliotis, Director of Product Management and Support, has been promoted to manage both product management and service. He will now serve in a dual role, managing the new service center and customer support operations and continuing in his role as Director of Product Management.
“Chris is a key product development person who has been part of the team responsible for the development and evolution of our bicycle products,” said Hancock. “In this new role, he will be able to more easily verify that our future product development plans reflect what is important to our European customers.
Also, with his in-depth knowledge of our products and prior support experience,” Hancock continued, “Chris will be able to assure the quality and timeliness of our service.”
Logistics processes and administrative processes will all now be coordinated from Zwolle.
Future plans for NuVinci support in Europe at the Zwolle headquarters also include a training and demo center for dealers and industry partners.
Fallbrook’s new European headquarters can be found or reach at:
Popovstraat 12
8013 RK Zwolle (Netherlands)
europe@fallbrooktech.com
Its EU-Service Center is still operational at:
NuVinci Europe Service Center
Schulstrasse 5
53520 Winnerath (Germany)
eu-service@nuvinci.com
+ 49 2695 9310 580 (Deutsch & English) / + 31 20 2629 929 (Nederlands)
Fallbrook’s NuVinci continuously variable planetary (CVP) technology can improve the performance and efficiency of machines that use a transmission, including bicycles, electric vehicles, automobiles, off-highway vehicles, stationary equipment, wind turbines and others.
The NuVinci technology is Transforming Gears into Spheres by using a set of rotating balls between the input and output components of a transmission. Tilting the balls changes their contact diameters and varies the speed ratio. Compared to other continuously variable transmission technologies, the NuVinci technology is less complex, scales and packages more easily, costs less to manufacture, and facilitates achieving optimum performance.
