Fabletics, the activewear subscription-based company Co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
As part of the partnership, Fabletics launched an FTBC-branded outfit on September 28, National Women’s Health & Fitness Day, which will dovetail into October’s Breast Cancer Awareness Month.
The three-piece look features a tank, sports bra and capri, with proceeds benefitting FTBC.
Fabletics will also host an FTBC event at all its locations that day, with a percentage of sales donated to FTBC. Hudson follows a list of previous FTBC Ambassadors that includes Naomi Campbell, Christy Turlington and Karolina Kurkova.
The FTBC name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation.
In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area and Trust staff to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority and immigrant women, with screening, treatment and support services to help them cope with their cancer.
“I feel so honored to be an ambassador for Fashion Targets Breast Cancer. As a longtime supporter of the cause, I believe being given the opportunity to lend your voice and creativity to empower, support and spread awareness is a beautiful thing,” Hudson said.
Photo courtesy Fabletics
