El Segundo, CA-based Fabletics, announced that it hired Kelli Dugan as chief design and merchandising officer, responsible for product creation, including merchandising, design and planning. Dugan will also lead the ongoing global expansion of its business into men’s, loungewear and swim.
“Kelli joins Fabletics with over a decade of top-notch design and merchandising experience under her belt,” said Adam Goldenberg, CEO, Fabletics. “She brings extensive experience leading merchandising and product strategy to our team, and we’re thrilled to welcome Kelli. No one is more qualified and equipped to run our design and merchandising team and efforts than she is. I can’t wait to see how she helps us push the envelope even further.”
Dugan has held leadership roles at fashion brands, including as SVP, merchandising for Rag & Bone and as head of merchandising and product strategy at Everlane, where she is credited for playing an integral role in the first five years of the brand. Earlier in her career, Dugan spent nine years at Gap Inc, working for the Banana Republic and Old Navy.
Since launching in 2013, Fabletics has built a community of over two million members. Last month, it announced plans to expand its brick-and-mortar footprint by opening 30 new store locations in 2022.
Photo courtesy Fabletics
