Fabletics announced plans to introduce resale through ThredUp’s Resale-as-a-Service (RaaS) platform.
“Fabletics’ move into resale is part of a broader strategy to become more environmentally conscious. As a global fashion brand, we do our best to give back to our communities and our precious planet, but we know we must do more to lighten our footprint and stimulate more eco-consciousness,” said Adam Goldenberg, CEO, Fabletics. “This deal with thredUP is a win-win for us and a good step into circularity—our customers now have a hassle-free way to give their unwanted clothing a second life, while gaining perks to refresh their closets, and we at Fabletics are excited to play a more meaningful role in creating a more sustainability-conscious fashion industry.”
“We’re delighted that Fabletics has chosen thredUP’s Resale-as-a-Service (RaaS) to power their first resale experience, enabling their members to responsibly clean out and refresh their closets,” said Pooja Sethi, senior vice president and general manager of RaaS. “Thirty-three million Americans thrifted for the first time in 2020. We believe by helping brands like Fabletics enter the resale ecosystem that we can widen that reach, keep even more clothes in circulation, and further our mission to inspire a new generation of consumers to think secondhand first.”
Fabletics will offer thredUP Clean Out Kits to its members online and in-store. Members fill their Clean Out Kits with apparel, shoes and accessories from any brand and ship them to thredUP for free. thredUP pays the seller for items that meet quality standards and can be sold in the form of Fabletics credits, which are automatically added to the seller’s Fabletics account and can be redeemed online or in-store for up to 12 months. Fabletics VIP members also receive 50 VIP reward points. Also, thredUP sellers can turn earned thredUP credit into Fabletics credit, with a value that is 15 percent higher than the cash payment option. Fabletics’ resale experience is powered by RaaS technology, software, and logistics. Read more about RaaS here.
This deal is part of a broader sustainability push from Fabletics with the goal of reducing its fashion footprint. Last year, Fabletics established carbon neutrality at all of its stores replaced plastic shipping bags with bags made of recycled material and launched an eco-conscious capsule for Earth Day made entirely from recycled or upcycled materials.
Photo courtesy Fabletics
