Fabletics promoted Ginger Ressler was appointed the brand’s newly created chief performance officer. She was formerly
Fabletic’s chief stylist and fitness expert.
“Based on our mission to make a healthy lifestyle accessible to every woman, we created this new role to ensure that performance was represented in every single thing we do. We already turn to Ginger for her athletic expertise and insight on just about everything—from the way a new fabric feels after a long run to how a businesswoman can fit a workout into her limited free time, or design features that make working out more effective for moms (because on top of everything else, Ginger has 4 young kids)!” the brand said in a blog post about the appointment.
In her new role, Ressler will lead the charge for innovation at Fabletics by ensuring that every aspect of the brand enhances the performance potential of fitness experts, first-timers and modern moms.
As an accomplished athlete herself, she will continue to lead the #FableticsSquad, coaching the Fabletics community to reach its fitness goals by making workouts accessible and fun for the every woman. Resslet will also introduce consumers to the who’s-who of the fitness community – starting with free VIP-exclusive workout videos from acclaimed celebrity trainer Body by Simone.
Photo courtesy Fabletics