MeUndies reported it hired Ariel Stoddard as chief revenue officer, leading performance marketing and customer experience, reporting to Founder and CEO Jonathan Shokrian.
MeUndies said Stoddard is a seasoned executive with over a decade of strategy and marketing experience. Most recently, Stoddard was the GM at Fabletics responsible for P&L and oversaw its category expansion strategy with this year’s launch of Fabletics Scrubs.
Before Fabletics, Stoddard launched Fabletics Men in collaboration with brand partner Kevin Hart, overseeing brand marketing and creative while scaling the category within two years of launch. Before Fabletics, Stoddard was a consultant at Bain & Company.
“Ariel is a thoughtful leader with experience rapidly scaling membership-based apparel brands. We couldn’t be more excited to have her join our leadership team, setting the tone as we continue to scale the business to new levels and improve our best-in-class shopping experience for our loyal members and customers,” said Shokrian.
Stoddard’s hire follows Ben Shichman, who joined MeUndies as chief technology officer and nearly two years after Sabah Mikha, also a TechStyle Fashion Group portfolio veteran, joined as CFO.
“I am truly honored and thrilled to join the MeUndies family and its incredible legacy of innovation, quality and a genuine commitment to customer satisfaction,” said Stoddard. “I’m excited to be part of this dynamic team and contribute to the brand’s continued success.” Stoddard holds a Bachelor of Arts degree from Harvard University and a Master of Business Administration from Yale School of Management.
Photos courtesy MeUndies
