Fabletics has expanded into Mexico through a partnership with Liverpool, the omnichannel retail group that has operated for over 177 years in the country.
“Leveraging Liverpool’s excellent operational strength and extensive capacity of managing a wide portfolio of global brands, Fabletics will broaden its reach with Liverpool operating retail, fabletics.com.mx and wholesales operations—beginning in Q2 of 2025,” the company said in a media release.
“There is a huge global opportunity to extend our unique offering of luxury activewear at an accessible price point,” said Michael Roth, VP International of Fabletics. “We have big aspirations when it comes to bringing our high-quality product into new regions. Through this partnership with Liverpool, the brand is now able to meet the needs of the Mexican consumer.”
According to the company, the multi-year deal in Mexico with Liverpool followed an increased demand for the brand abroad. To meet further interest, Fabletics said it will “prioritize growth over the next five years and plans to explore expansion into additional new regions, including Central America, South America, Australia, and the Middle East.”
“We couldn’t be happier about this joint venture with Fabletics,” said Charles Albert Johnson, CEO of International and Boutiques, Liverpool. “It’s a unique opportunity for us to infuse our expertise in retail in Mexico with Fabletics’ world-class, high-quality designs that we know consumers will be excited to finally get their hands on.”
The company said initial offerings will focus on Fabletics’ core designs, including but not limited to its “best-selling active and lifewear and newly developed ecosystems.” The goal is to expand offerings of specialized collaborations and collections.
“This partnership with Liverpool is just another example of our commitment to Fabletics’ growth strategy,” said Ashley Kechter, global brand president at Fabletics. “Our goal is to continue to diversify where Fabletics can be purchased and develop innovative products that speak to what consumers are looking for globally.”
Since the brand was founded in 2013, Fabletics has expanded its footprint to include 100 retail stores globally and operates in the U.S., Canada, the U.K., and Europe.
Image courtesy Fabletics
