FabFitFun, the lifestyle membership and subscription commerce company, announced that it has raised $80 million in Series A funding led by Kleiner Perkins, with participation from existing investors NEA and Upfront Ventures. The financing will be used to expand the offerings of the FabFitFun membership, evolve the platform as a marketing partner and launchpad for brands, and fuel the company’s continued global expansion. Kleiner Perkins General Partners Mood Rowghani and Mary Meeker will join as board member and board observer, respectively.
Since launching in 2010, FabFitFun has grown from a newsletter and blog to an expansive lifestyle membership with more than one million members globally. This growth has been driven by FabFitFun’s unique retail engagement platform, which helps consumers discover and learn about lifestyle products in beauty, wellness, fashion, fitness, and more. Members receive offerings each season that are customized to their personal preferences and at extraordinary value compared to retail. They remain engaged in the FabFitFun community through a host of immersive and informative content, including live TV, social media, daily lifestyle recommendations, and seasonal sales where members can shop premium and emerging brands.
“Our mission is to inspire happiness and well-being, and we hear from our members every day about how we’ve done that and so much more,” said Daniel Broukhim, co-founder & co-CEO. “People from all over the world come to FabFitFun to discover new products and they remain engaged because of our interactive community and one-of-a-kind experiences.”
In addition to its special value proposition for consumers, FabFitFun provides brands with powerful new methods to discover and engage with their audiences. Each season, FabFitFun designs customized programs for its partners, including access to celebrity/influencer networks and curated product events. These initiatives generate hundreds of millions of targeted impressions and allow brands to develop more intimate and enduring touchpoints with their end users.
“FabFitFun has emerged into an exciting and entirely new distribution channel that brings retail to the platforms where consumers are most engaged,” said Mood Rowghani, a general partner at Kleiner Perkins. “The company’s personalized connection with its community allows brands to better understand and interact with consumers – establishing a long-term relationship rather than simply a transaction.”
