Extraordinary Brands, parent of the Pūrvelo Cycle, Eat the Frog Fitness and Row House, has acquired Neighborhood Barre. This marks the fourth boutique fitness brand to join the fitness conglomerate alongside Premium Service Brands.
Neighborhood Barre was founded in 2011 by Katy Richardson. The first studio opened in Knoxville, TN. Today, 22 studios are open, and several are in development.
“The unique workout combines the elements of dance conditioning, Pilates and resistance training, offering a comprehensive fitness experience suitable for all fitness levels. As the fourth boutique fitness brand to join Extraordinary Brands, adding a barre concept enriches the current roster of indoor cycling, group strength training and rowing offerings,” said Extraordinary Brands.
“Neighborhood Barre is a beloved concept, and Katy has expertly crafted a brand that resonates uniquely with its audience,” said RJ Krone, president of Extraordinary Brands. “We are excited to incorporate Neighborhood Barre into our portfolio and further expand our franchise footprint nationwide. This addition strengthens our commitment to offering a diverse range of boutique fitness concepts under the Extraordinary Brands umbrella.”
As part of Extraordinary Brands, Neighborhood Barre franchisees are expected to benefit from the additional support of a seasoned team of franchise veterans. “Our mission is to help aspiring entrepreneurs bring Extraordinary to their communities, one health and wellness brand at a time,” the company noted.
Paul Flick founded Extraordinary Brands in 2022 as a multi-franchisor platform within the boutique fitness and wellness industry and plans to offer a portfolio of brands including Pilates, spin, barre, HIIT, and recovery concepts.
Image courtesy Neighborhood Barre
