Exped USA, the maker of expedition equipment, hired Tracy Collins, as sales director. As of July 1, Collins will join the team at the Tacoma, WA-based subsidiary of Exped AG, Zurich, Switzerland.

For the past five years, Collins has worked as a senior category merchandise manager at REI. Prior to that, he spent three years as Patagonia’s western regional sales manager and nine years in outdoor specialty retail, purchasing and general management.

“Adding Tracy to our staff elevates the Exped USA sales team to a position of forward-leaning strength as we move to anchor, grow and extend our relationships with our specialty, digital and major accounts in the US market. There is much work to do for the remainder of 2020 and setting the table for 2021 and beyond” said Ted Steudel, president of Exped USA. “We’ve worked across the table from Tracy for years, so we know the kind of care and professionalism he brings to business relationships. We’re very excited to make his industry expertise available to our retail partners and build our mutual businesses.”

“Over the past few years, we’ve made a number of key additions to our team and the Director of Sales position is no exception, says Exped USA Vice President, Josh Espinosa. “Tracy has the background and strategic vision we’ve been looking for to make sure we’re doing everything we can to make Exped a key contributor to our retailers’ success.”

Photo courtesy Exped USA