Exolifestyle Inc. (OTCQB: EXOL), a management firm that develops and brands within the health and wellness industry with a focus on athletic apparel, added NFL first-round draft pick Keanu Neal of the Atlanta Falcons as its new brand ambassador.
Prior to entering the NFL, Neal played college football at University of Florida. As a brand ambassador, he will make several personal appearances. The company will develop, manufacture and distribute Keanu Neal branded wrist wraps, waist belts and knee sleeves.
CEO Vaughan Dugan stated, “As I said in our letter to shareholders from October 25, 2016, while we remain committed to growing the CrossFit vertical market we are also expanding into other fitness arenas. Having Keanu Neal on board as a Brand Ambassador for our products is a huge step in gaining exposure within professional sports.”
