Alpina Sports Corp will take over distribution of all Exel products in North America Effective January 1, 2008. Exel Sports will be closing down their company run North American distribution centers effective January 2009, while concurrently ASC will be transitioning to support current dealers through the remainder of this coming season.
ASCs president, Frank Thibodeau was quick to point out that the winter program isnt the only benefit for his company. He expects the roller skiing/in-line program to complements ASCs new summer training products group. “Finding a balance to our heavily winter skewed revenue cycle has been a priority since I came on board, it has just taken time to find the right niche,” he said. “Now, together our other new multi-season lines, we see the real possibility to open the doors for year round markets.”
