SGB Executive Sportsmans

EXEC: 5.11 Tactical Posts Flat Sales in 2024 on Weak DTC Business; Takes PFAs Write-Down

Parent company CODI took a write-down of inventory of approximately $12 million at 5.11 related to PFAs regulations. CODI said the 5.11 sales decrease was driven by a $10.4 million decrease in direct-to-consumer sales due to less promotional sales and lower off-price selling, as well as a $0.5 million decrease in domestic wholesale sales due to inventory availability.

EXEC: VF Corp. Spin-Off Acquires Helly Hansen

The VF spin-off parent of the Wrangler and Lee brands has signed a definitive agreement to acquire 100 percent of Helly Hansen from Canadian Tire Corporation for ~ $898 million.

EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand

Uncertainty about the outlook increased due to rising tensions in Ukraine and the Middle East, a stagnant Chinese economy, and the changes in leadership in various countries. The observations came in the company’s year-end financial report for the fiscal year ended December 31, 2024.

EXEC: Under Armour Cautious on North America’s Return to Growth

Under Armour, Inc. reported third-quarter results that exceeded guidance for the third straight quarter with the help of some recovery in North America. However, Under Armour CEO Kevin Plank declined to forecast a return to growth in the region, with the current priority of driving full-price sales.

EXEC: Hydro Flask Adds Velocity with Expanding Amazon, Target and Costco Programs

Hydro Flask e-commerce reportedly “overdelivered” in the quarter, said to be driven by stronger-than-forecasted POS that lifted post Labor Day replenishment and stronger-than-forecasted performance on Amazon Prime Day with Hydro Flask achieving the No. 1 Best Seller ranking within water bottles during the event.

EXEC: SGB 2025 Look Ahead with Active Lifestyle Market Leaders

Leaders in the active lifestyle space expressed cautious optimism about 2025 with inflationary pressures easing, supply chains largely normalized and generally healthy interest in sports. Insights from Academy Sports, Brooks Running, Rawlings, Fleet Feet, Selkirk Sport and others.

EXEC: SGB 2025 Look Ahead with Trade Association Leaders

Trade associations representing the active lifestyle space shared their concerns with SGB Executive regarding potential tariffs, supply chain disruptions and the likelihood of an unstable economy in 2025. However, they were generally upbeat about the year ahead.