SGB Executive Sportsmans

EXEC: Rapala VMC Getting Big Hits with CrushCity Lures as Soft Baits Dominate
North American sales grew in almost all categories except hard baits, impacted by the trend shift in fishing techniques favoring soft plastics over hard baits. CrushCity was the driving force in the company’s soft bait business.

EXEC: Velocity Outdoor Posts Full-Year Sales Decline After Crosman Divestiture
The decrease in net sales was driven by the divestiture of the Crosman air gun business, which the company sold on April 30, 2024. The remaining product categories reportedly decreased due to softness in the Hunting and Fishing market and retailers reducing their inventory-on-hand levels.

EXEC: Primaloft Posts Double-Digit Growth as Market Recovers from Inventory Woes
The textile partner for the outdoor market saw some upside in 2024 as inventory levels in the retail landscape began normalizing, increasing orders with retailers and with the company’s brand partners.

EXEC: 5.11 Tactical Posts Flat Sales in 2024 on Weak DTC Business; Takes PFAs Write-Down
Parent company CODI took a write-down of inventory of approximately $12 million at 5.11 related to PFAs regulations. CODI said the 5.11 sales decrease was driven by a $10.4 million decrease in direct-to-consumer sales due to less promotional sales and lower off-price selling, as well as a $0.5 million decrease in domestic wholesale sales due to inventory availability.

EXEC: Big 5 CEO Looks for End of Weak Winter in Hopes of Spring Baseball Rebirth
The West Coast and Mountain state retailer continues to focus on managing the expenses within its control, considering the ongoing economic challenges, while it waits for the annual floor shift to spring sports and a hopeful lift from youth baseball season.

EXEC: Sturm, Ruger Gets Q4 Lift from New Products as NICS Checks Weaken
New products represented $159.3 million, or 32 percent of firearms sales in 2024, an increase from $119.0 million, or 23 percent, in 2023. The launch of the RXM pistol collab with Magpul reportedly had a significant impact in December.

EXEC: Jackson Kayak Adds to Paddle Stable with Eddyline Kayaks Deal
The company said “the deal unites two iconic brands with one mission: to inspire more people to experience the joy of kayaking.” Jackson Kayak also owns Werner Paddles and Kialoa.

EXEC: Wolverine Worldwide Shares Fall 17 Percent as 2025 Forecast Disappoints
Fourth quarter revenue fell 5.8 percent year-over-year but rose 3.3 percent to $494.7 million when tallying the company’s ongoing business. The company posted big improvements in gross margin and operating margins in Q4, leading to a positive earnings result.

EXEC: VF Corp. Spin-Off Acquires Helly Hansen
The VF spin-off parent of the Wrangler and Lee brands has signed a definitive agreement to acquire 100 percent of Helly Hansen from Canadian Tire Corporation for ~ $898 million.

EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand
Uncertainty about the outlook increased due to rising tensions in Ukraine and the Middle East, a stagnant Chinese economy, and the changes in leadership in various countries. The observations came in the company’s year-end financial report for the fiscal year ended December 31, 2024.

EXEC: Under Armour Cautious on North America’s Return to Growth
Under Armour, Inc. reported third-quarter results that exceeded guidance for the third straight quarter with the help of some recovery in North America. However, Under Armour CEO Kevin Plank declined to forecast a return to growth in the region, with the current priority of driving full-price sales.

EXEC: Columbia Sportswear Shares Fall on Q4 EPS Miss and Tepid Q1 Forecast
Net sales increased 3 percent to $1.10 billion in the fourth quarter. First quarter net sales are expected to range between $749 million and $764 million, representing a decline of 3 percent to 1 percent from $770 million for the comparable Q1 period in 2024.

EXEC: Boot Barn Raises Fiscal 2025 Guide After Strong Holiday Season
Consolidated same-store sales increased 8.6 percent, with retail store same-store sales increasing 8.2 percent and e-commerce same-store sales increasing 11.1 percent.

EXEC: Megabass is Latest Outdoor Brand to Partner with L Catterton
The deal positions the Japan-headquartered fishing gear manufacturer for further expansion by leveraging L Catterton’s operating capabilities and industry network on the back of rising demand for its products.

EXEC: Winchester Ammo to Acquire Ammo Inc.’s Small Caliber Manufacturing
Olin Corporation, the parent of Winchester Ammunition, has entered into a definitive agreement with Ammo, Inc. to acquire the company’s small caliber ammunition manufacturing assets for a purchase price of $75 million.