SGB Executive Sportsmans
SGB Media Reports Top Stories Of 2020
SGB Media has reported its Top 20 stories read online in 2020, with the Bass Pro acquisition of Sportsman’s Warehouse and related stories leading the charts. Overall, the SGBonline.com web site had a banner year in readership, recording over 2.5 million page views, a 20 percent increase over 2019.
SGB Media Reports Top 20 Stories For November 2020
SGB Media has revealed its Top 20 read stories on SGBonline.com in November, according to stats compiled by Google Analytics.
SGB Media Sees Surge In Mobile Users As Web Page Views Jump 19 Percent
In a potential sign that the pandemic continues to influence how people consume content and shop, SGB Media saw its online media presence, SGBonline.com, post breakout numbers once again.
American Outdoor Brands Still Seeing Firearms Softness
American Outdoor Brands wrapped up a challenging year with a fourth quarter that came out well ahead of guidance. But James Debney, president and CEO, said the beat was largely driven by promotions and he still sees flat demand for firearms despite May’s uptick in firearms background checks.
Cause Marketing Platforms Not Breaking Through With Gen Z
Several brands in the active lifestyle space, including Patagonia, Nike and Toms, are being recognized for their purpose-driven ethos and related cause-marketing efforts according to an extensive study from DoSomething.org. But the study still found it’s not easy to break through and create belief among consumers.
Cannondale Driving Rebound For Dorel Sports
Dorel Industries said its Dorel Sports’ segment showed some recovery in the first quarter. Growth at Cycling Sports Group (CSG), led by Cannondale, helped offset continued pressures at the mass channel. Said Martin Schwartz, Dorel’s CEO, “We’re excited about prospects with the Cannondale line demonstrating excellent momentum.”
Sturm, Ruger Again Faces Activists At Annual Meeting
Sturm, Ruger & Company Inc. reported another quarter of double-digit declines with so signs of a pickup in the firearms market while yet again facing a number of gun-control activists at its annual meeting.
Johnson Outdoors Q2 Boosted By Strength In Fishing And Diving
Johnson Outdoors Inc. said it faced challenges in its kayak and tent businesses in the second quarter March 29, but still managed to show a slight increase in profits in the period due to momentum in its larger Fishing and Diving segments.
Big 5 Delivers Robust First Quarter But Weak Outlook
Big 5 Sporting Goods Corp. delivered a strong first quarter as cold weather boosted its winter business. But the California-based sporting goods chain also warned of a loss in the current quarter due to a later Easter this year and also warned that overall sales appear soft.
Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1
Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.
Academy’s Struggles Continued In 2018
In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.
Study Sees Strong Link Between Awards And Labels To Sporting Goods Purchases
A new survey of active consumers across Europe from ISPO finds 75 percent indicating they pay special attention to awards and technical labels such as Gore-Tex, Vibram or bluesign when buying new sporting goods.
IMF Study Finds Tariffs Can’t Fix Trade Problems
New research from the International Monetary Fund (IMF) finds that if the U.S. and China raise tariffs to 25 percent on all goods traded between the two countries, the U.S. economy would lose between 0.3 and 0.6 percent in growth, the Chinese economy would lose between 0.5 and 1.5 percent, and global growth would slow by 0.1 and 0.2 percent.
Tariffs Less Worrisome For Some, Not Others
While no trade deal has been reached between the U.S. and China, the news around tariffs has been more favorable than unfavorable since the start of the year. But some industry players still have been raising prices, purchasing early to avoid hits and taking other steps to mitigate their potential impact.
Aisle Talk Week Of March 11
Top headlines from the active lifestyle industry you may have missed this week, including Brooks Running Company’s promotion of Dan Sheridan to a newly configured role of EVP and chief operating officer.
