SGB Executive Sports & Fitness

EXEC: July Manufacturing Index Indicates Contraction in U.S. for Fifth Straight Month
Economic activity in the manufacturing sector contracted in July for the fifth consecutive month, following a two-month expansion preceded by 26 straight months of contraction, based on ISM’s survey of the country’s supply executives.

EXEC: Mainland Headwear Saw Q2 Profit Jump on Shift to Bangladesh Manufacturing
The headwear manufacturer for New Era and other large brands stated that the increase in net profit is primarily due to a rise in sales and profit, as more orders shifted from countries subject to higher U.S. tariffs to Bangladesh.

EXEC: Amazfit Parent Zepp Health Corp. Posts First Year-Over-Year Growth Since 2021
The second-quarter increase was attributed to the popularity of the Amazfit Bip 6 and Active 2 ranges, as well as the T-Rex 3 and newly launched products, including the Amazfit Helio strap and Balance 2, in June 2025.

EXEC: SFIA’s President & CEO Todd Smith Discusses the Power of Sports and Fitness
Todd Smith, president and CEO of the Sports & Fitness Industry Association (SFIA) since last October, talked with SGB Executive about how it is evolving to meet its mission to promote sports and fitness participation and industry growth, its new initiatives and the Trump administration’s decision to bring back the Presidential Fitness Test.

EXEC: Lululemon Hit with Price Target Cut from Wells Fargo on Earnings Risk
Wells Fargo lowered its price target on Lululemon Athletica Inc. to $225 from $270 and its earnings estimates for the current and next year, suggesting another guidance reduction may be forthcoming from the athletic apparel retailer.

EXEC: Escalade Eyes Market Share Opportunities Amid Tariff Challenges
CEO Armin Boehm said second quarter sales performance reflects an increasingly cautious consumer demand environment, changing customer buying patterns, and the strategic exit of select product categories.

EXEC: Safilo Sees Smith Optics Post Strong H1 Core Channels Growth
Blenders continued to be impacted by promotion-driven demand in the entry-level price segment but its performance showed an improvement compared to the first quarter. Smith’s Sports channel sales were said to be held back by a Safilo decision to to temporarily limit imports of new winter items from China.

Macron Records 14.7 Percent Growth in Half
The Italian sportswear brand reported sales rose 14.7 percent in the first six months of 2025, to €107 million ($122mm) from €93 million a year ago. The gains were supported by “significant growth” in Germany and the U.S.

EXEC: Sebago, Kappa and Superga Parent BasicNet Sees DD Gain in H1 Royalties, Dip in Direct Sales
The Turin, Italy-based parent of the Kappa, Robe di Kappa, K-Way, Superga, Briko Jesus Jeans, Sabelt, and Sebago brands, reported consolidated revenues in the 2025 first half (H1) declined 0.7 percent to €172.6 million, compared to €173.9 million in the 2024 H1 period.

EXEC: Adidas Confirms Outlook but Q2 Sales Miss Estimates
In euro terms, revenues grew 2 percent y/y to €5.95 billion. The company also noted that the strengthening of the euro against several currencies resulted in an unfavorable translation impact of ~ €300 million in the quarter.

EXEC: GlobalData Sees Adidas Taking Further Share from Nike in 2025
In an update on the global apparel sector, GlobalData forecasts Adidas will “remain one of the biggest winners within the global apparel market in 2025,” taking market share from Nike. Other share gainers within the sportswear category, including apparel and footwear, are expected to be New Balance, Skechers and Shein.

EXEC: Decathlon to Double India Sourcing to $3 Billion by 2030
The French sporting goods company said that by the end of 2030, the retailer will source 15 percent of its goods from India, with the growth driven by “high-potential” categories such as footwear, fitness equipment and technical textiles.

EXEC: Nike Shares Jump After JPMorgan Upgrade and Price Target Hike
Shares of Nike climbed $2.97, or 3.9 percent, to $79.24 on Monday, July 28 after JPMorgan upgraded the stock to “overweight” from “neutral” due to progress on reducing inventories, momentum in securing wholesale orders and innovation showing promise for performance product.

EXEC: PwC Sees Continued Sluggish M&A Activity in Consumer Sector In Second Half
After a timidly optimistic start to the year, the global M&A market cooled in the first half, conditioned by a highly uncertain economic and geopolitical environment, and is expected to remain challenged in the back half, according to PwC’s mid-year report. Between January and May 2025, M&A global volume in the consumer sector fell 9 percent.

EXEC: On Holdings’ Stock Downgraded on Currency Headwinds, Tariff Concerns
Raymond James reduced its stock rating on On Holdings to “Outperform” from “Strong Buy” and lowered its earnings estimates due to the strengthening of the Swiss Franc and the impact of tariffs. Raymond James’ analyst Rick Patel wrote, “While we see 2Q being ‘less clean’ due to FX, tariffs, and slower wholesale growth (due to timing of launches), we remain bullish on ONON as a long-term story.”