SGB Executive Sports & Fitness

EXEC: Johnson Health Tech Retail Finalizes Bowflex Acquistion

Johnson Health Tech Retail intends to fold the existing BowFlex and Schwinn operations into its North American sporting goods/e-commerce group. The company reported that BowFlex will complement its team with experts from the BowFlex organization.

EXEC: Adidas Gets Another Yeezy Lift in Q1; Increases 2024 Guidance

Adidas now expects full-year 2024 currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024, up from its previous forecast for a mid-single-digit increase. The latest Yeezy drop added revenues of around €150 million and an operating profit of around €50 million in the first quarter.