O’Neill and Orange 21 Ink Eyewear Licensing Deal
O’Neill and Orange 21 finalized an agreement in which Orange 21 will design and develop O'Neill Eyewear under a license agreement. The agreement sees Orange 21 working closely with O’Neill’s designers to design, develop, market and
New Balance Sues LVMH for Copyright Infringement
New Balance Athletic Shoe Inc. has sued LVMH Moet
Hennessy Louis Vuitton, alleging that the luxury goods
company copied its best-selling 574 casual sneaker..
JJB Sports/Sports Direct Investigated for Price Fixing
JJB Sports Plc and Sports Direct International Plc's activities are being investigated by the U.K. Serious Fraud Office in conjunction with the Office of Fair Trade. The SFO and its consumer affairs watchdog are both investigating allegations of frau
Nike Kicks off Football Campaign
Nike introduced a its advertising comprehensive campaign featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson. The campaign, entitled “Prepare For Combat,” features out-of-home marketing, print, online and broadcas
Surf Expo Attendance Off 15%
Total attendance numbers at Surf Expo for its August 2009 show were nearly 15% off from September 08, but overall store count remained on par – which continues the trend seen in January 2009 when stores brought less staff to the show. As a result of buyer
Interbike Expands Interbike TV with New Video Partners
Interbike announced that a more robust Interbike video services program will be available to exhibitors, retailers and cycling enthusiasts worldwide during the upcoming 2009 Interbike Expo and OutDoor Demo…
National Trail Day Sees 47% Hike in Events
The American Hiking Society said 2009 was a record breaking year for its 17th annual National Trails Day (NTD) with a 47% increase in the number of events registered from 2008 to 2009…
Gaybo Ltd. To Distribute Wave Sport in the U.K.
Effective September 1, 2009, Gaybo Ltd., current licensee and distributor of Perception kayaks in the U.K., Ireland and Europe, is distributing Wave Sport kayaks in the U.K. Both Perception and Wave Sport are Confluence Watersports brands…
Teen Tennis Star’s Success a Boon for Adidas
Adidas AG indicated that revenue and traffic to its miadidas website have both surged five-fold due to the success of American teenager Melanie Oudin's performance at the U.S. Open tennis tournament. Oudin, 17, lost her match Wednesday night to ninth
Field and Stream Names Benelli’s Vinci Semi-auto “Best of the Best”
Benelli’s revolutionary new Vinci semi-auto shotgun has been selected for a Field & Stream “Best of the Best Award” in the shotgun category for 2009…
Report: Fewer Ducks Coming from Canada
This spring, for the first time ever, more total ducks, more puddle ducks, twice as many pintails and even more redheads settled on the U.S. side of the Prairie Pothole Region (PPR) than the Canadian side, according to a release by Delta Waterfowl…
Affliction Enters Footwear License
Affliction Holdings LLC, the rock 'n roll themed fashion brand, inked two licensing deals with Evolutions Footwear and August Accessories. Evolutions will develop a line of boots, sandals, athletic and sport-casual shoes under the Affliction label, t
McLallen Named Chairman of the Board, Freedom Group
Freedom Group, Inc. said the Board of Directors has named Walter (Wally) McLallen as Chairman of the Board. Having served on the Board of Directors since May 2007, McLallen has been instrumental in assembling the largest firearms manufacturer with a world
Aimpoint Wins Army Contract for Optical Sights
Aimpoint, a manufacturer of electronic red dot sighting technology, has been awarded a new contract from the US Army for supply of up to 565,783 M68 Close Combat Optic rifle sights…
Senate Votes to Confirm Hunting Opponent as Head of OIRA
Recently, the U.S. Senate voted to end debate on the nomination of one of the most outspoken animal rights, anti-hunting, and anti- Second Amendment individuals to a high government position, accorsing to a release by the U.S. Sportsmen's Alliance (U
