SGB Executive

Fischer Sports Names Reeder as National Sales Manager

Fischer Sports U.S.A. has hired Steve Reeder as national sales manager for Nordic Skiing. Reeder, a long time New England sales representative with Fischer will start in his new position beginning April 1st, 2015…

American Hiking Society Lauds Obama Budget

American Hiking Society applauded the Obama Administration’s recently released budget’s strong support for the public lands where Americans love to hike and backpack…

Shock Doctor and Pop Warner Announce Partnership

Pop Warner Little Scholars, Inc. announced an agreement with Shock Doctor Sports and their Cutters glove brand. Under the new partnership, Shock Doctor becomes the official mouthguard of Pop Warner and Cutters becomes the official glove of the youth footb

Tough Mudder Launches First Ever “Urban Mudder” Event

Tough Mudder Inc. is launching Urban Mudder, a new event format that will bring the thrill of its popular obstacle course experience close to home for city dwellers. The first Urban Mudder event will be hosted in Manhattan on Randall's Island on July

NFL Concussion Settlement Blocked

A U.S. judge on Monday rejected a proposed settlement between the National Football League and thousands of retired players over concussions. U.S. District Judge Anita Brody is seeking further revisions that would let more retirees, or the families of de

GU Energy to Nourish Cannondale-Garmin Team

GU Energy Labs has teamed up with Slipstream Sports to serve as one of the worldwide nutrition suppliers to the UCI World Tour squad Cannondale-Garmin Pro Cycling…

Steve Madden Acquires Blondo

Steve Madden has acquired the intellectual property and related assets of Blondo, a fashion-oriented footwear brand specializing in waterproof leather boots, from Regence Footwear Inc. and 3074153 Canada Inc…

Ride Snowboards Hires Marketing Manager

Ride Snowboards has appointed Carson Schubert as global marketing manager. He recently he was the brand and marketing manager at High Cascade Snowboard Camp…

POC Taps Barnes to Head North American Sales

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has tapped Ryan Barnes, previously a senior buyer at The Clymb, to head its North American snow sports sales force…

Hydro Flask Donation Will Help Oregon’s Homeless

Hydro Flask has donated approximately 6,000 products that social workers and volunteers will use Thursday (Jan. 29) to provide homeless individuals with drinking water, hot coffee and warm food during a census aimed at gauging the size and needs of Oregon