Adventure Projects Officially Launches Trail Run Project
In a partnership with SmartWool, Adventure Projects announced the official launch of the Trail Run Project mobile app and website. Inspired by the success of the company’s original community, Mountain Project…
Combat Signs Pro Fastpitch Star Madison Shipman
Combat, which is owned by Performance Sports Group, signed National Pro Fastpitch (NPF) star Madison Shipman to an endorsement deal…
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
Farm to Feet to Sponsor FloydFest Music Festival
Farm to Feet, the sock manufacturer, has teamed up with FloydFest as the official sock of the Southern music festival. In support of the partnership, Farm to Feet developed a Floyd Music Festival sock…
Arcus Hunting Completes Acquisition of Obsession Archery
Arcus Hunting, LLC, a Bregal Partners company, has completed its acquisition of premium bow maker Obsession Archery, Inc.
Obsession marks Arcus Hunting’s third investment since November 2014…
Vietnam Workers End Strike
Workers at a Vietnamese footwear factory ended a weeklong strike Thursday after the government agreed to their demands on retirement payouts…
Active Ride Shop Opens 24th Location
Active Ride Shop celebrated a successful grand opening of its 24th retail location March 28 and is ramping up for its next store opening in West Covina, CA at the end of May…
Zensah to Sponsor Austin Track Club
Zensah, the premium compression apparel brand, is partnering in a sponsorship deal with the Austin Track Club, one of America's premier professional track & field teams, with past team members including Olympians Leo Manzano and Shannon Rowbury…
Epic Cycle Breaks Ground on Epic Store in Central Florida
Epic Cycles has begun renovating a building in Central Florida to house a 10,000-square-foot facility that will encompass a new store, cafe and juice bar as well as a training facility for a Russo-American triathlon team…
SKLZ Launches Prepare to Be Ready Campaign
SKLZ, the maker of training aids, launched its Prepare to Be Ready campaign featuring up-and-coming golfer Tony Finau. The campaign highlights how he trains to be ready for his season and each tournament thereafter…
Schwinn Goes Nuts in Latest Marketing Alliance
Schwinn Bicycles has allied with the Georgia Pecan Growers Association in a campaign that will span six months and the entire country…
Study: Many Hockey Helmets Unsafe
In its first release of a five-star ratings system for hockey helmets judging their abilities to help prevent concussions, Virginia Tech found that only one of 32 tested helmets earned three stars with all other models faring worse in laboratory impact te
RECALL: Bauer Goalie Masks
Bauer Hockey is recalling about 2,500 goalie masks and replacement wire cages. According to the Consumer Product Safety Commission, the metal wires on the cages can break…
Nike CEO Condemns Indiana’s Religious Freedom Restoration Act
Nike, which has a long history of supporting equal rights and gay marriage, has issued this statement about the damage of Indiana's new anti-LGBT law. In a statement provided to the HRC (Human Rights Campaign), Nike, Inc. President and CEO Mark Parke
Berghaus Names Product Manager for Extrem Gear
The UK outdoor brand Berghaus confirmed the appointment of Paul Cosgrove as product manager for Berghaus Extrem, the company's most technical and advanced range of outdoor clothing and equipment…
