SGB Executive Outdoor
TJX Co.’s Name New EVP, CMO
The TJX Companies, Inc. named John Gilbert as Executive Vice President, Chief Marketing Officer. John Gilbert most recently served as Vice President for Marketing at Dunkin' Donuts, where he was responsible for all marketing functions, including bran
New Balance Sponsors Winter X Games
After debuting New Balance’s NB Zip footwear at the 2006 Summer X Games, New Balance is back in extreme action with
official gold-level sponsorship of the 2007 Winter X Games in Aspen, where the brand’s latest models of NB Zip footwear will be featured on
SIA Names Retailers and Reps of the Year
During day two of SIA.07, SIA presented the winners of the 2007 SIA SnowSports Retailer of the Year, 2007 SIA Canadian SnowSports Retailer of the Year and 2007 SIA Canadian SnowSports Rep of the Year…
New Balance Partners with W.L. Gore
Boston-based New Balance Athletic Shoe, Inc. entered a new strategic partnership with W.L. Gore & Associates, the maker of GORE-TEX fabrics. The partnership comes as New Balance launches its Outdoor initiative at the Winter Outdoor Retailer show later thi
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Asics Opens Running Specialty Store in Tokyo
ASICS Corporation will open its first-ever running specialty store worldwide on February 11, offering a full line of running footwear, apparel and accessories for beginners to performance runners. ASICS Store Tokyo will open exactly a week before Tokyo Ma
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Smartwool Announces Latest Round of Advocacy Grants
SmartWool Corporation announced the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants is our largest so far with $113,000 distributed
Kelty Inks Partnership with Glass McClure
Kelty will partner with Sacramento-based Glass McClure in a 2007 redesign of their print and online advertising campaigns. Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campa
Pacific Cycle Joins Bikes Belong
Pacific Cycle has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often.
Hot Chillys Signs Deal with CenterStone
Hot Chillys is now LIVE on CenterStone’s B2B Sales Order Management solution, iVendix. Hot Chillys’ dealers and sales reps will be able to place their pre-season orders and all their re-orders through this Web-enabled B2B tool. Dealers will also be able
Callaway Expects Ficsal 2006 Sales and Earnings to Climb
Callaway Golf Company net sales are expected to be approximately $1.018 billion, with corresponding fully
diluted earnings per share ranging from 33 cents to 35 cents. Excluding certain charges, pro forma fully diluted earnings per share is expected to ra
CW-X Enters Australia and New Zealand Markets
CW-X has expanded into Australia and New Zealand. It's part of the New York-based Wacoal Sports Science Corp.'s (WSSC) international growth plan targeting English-speaking countries. Last year the company made a successful launch into the Canadi
