SGB Executive Outdoor

EXEC: Craft North America CEO Talks Gaining Traction in Run Footwear

In late November, Craft Sportswear announced plans for a phased relocation of its North American headquarters to Seattle, WA, in 2024 to bolster the brand’s expansion into outdoor and specialty retail and its recent entry into running footwear in the U.S. Craft North America CEO Eric Schenker talked with SGB Executive about Craft Sportswear’s heritage, the run footwear opportunity, and why the CEO has chosen not to move to Seattle.

EXEC: Lululemon’s Tepid Holiday Guidance Overshadows Strong Q3

Lululemon Athletica, Inc. lifted its overall full-year outlook after earnings and sales in the third quarter ended October 29 topped guidance for the third straight quarter but also forecast fourth-quarter guidance that came in lighter than expected in an apparent sign to investors of a potential sales slowdown.

EXEC: Sports Direct Gets Fiscal H1 Boost from New Brands

Frasers Group reported retail revenue increased 4.0 percent in the first half ended October 29 to £2.69 billion ($3.4 bn), helped by a “strong underlying performance” from Sports Direct due in part to the addition of new brands, including On Running, The North Face, Columbia Sportswear and Salomon.

EXEC: Stifel Survey Finds Consumers Prioritize Price/Value Over Sustainability

The survey, which was conducted in partnership with Morning Consult, surveyed active/causal lifestyle brand consumers ages 18 to 55 based in the U.S., UK, Germany, France, and Italy. It found that only one-third of respondents “Highly Prioritize” sustainability when making purchasing decisions, compared to other factors like “Good Value” (68 percent) and “Low Price” (57 percent).

EXEC: Dick’s SG Sees Differentiation Reaping Dividends

Speaking Tuesday at the 2023 Morgan Stanley Global Consumer & Retail Conference, Navdeep Gupta, EVP and CFO at Dick’s Sporting Goods, elaborated on how the retailer’s efforts to further differentiate itself both within product and the store experience is driving market share gains.

EXEC: Eddie Bauer’s CEO Discusses Modernized Rebrand

Eddie Bauer introduced a new brand evolution and redesigned its logo in September, including bringing back “the goose.” Tim Bantle, Eddie Bauer’s CEO, talked with SGB Executive about the refreshed look of the 103-year-old brand, re-embracing its outdoor roots and its heightened focus on wholesale.

EXEC: UK Retail Foot Traffic Rebounds in November

After suggesting the the UK retail market was hampered by stalled consumer spending in October, the British Retail Consortium reportedly saw a recovery in foot traffic in November, with total UK foot traffic down 0.7 percent year-over-year.

EXEC: Academy Sports Sees Weather/Consumer Woes Derailing Sales Recovery

Academy Sports and Outdoors, Inc. said a slow start to fall selling due to warmer temperatures as well as continued weak consumer demand caused third-quarter results to miss plan, resulting in a downward revision to full-year guidance. CEO Steve Lawrence said on an analysts call, “We feel like we don’t have a challenged strategy. We’ve got a challenged customer.”

EXEC: VF Corp. Cutting Another 500 Jobs

Fifteen months after cutting 300 jobs across its global workforce, the parent of the Vans, TNF, Dickies, Timberland, Smartwool, Jansport and other active lifestyle brands, is at it again, confirming Wednesday that another 500 jobs would be eliminated this week.

EXEC: Analysts Skeptical of Colt CZ’s Bid for Vista Outdoor

While Vista Outdoor’s stock has seen an uptick following news of Colt CZ making an unsolicited offer to acquire the company for $30 per share, or for $1.74 billion, analysts believe Vista’s board will reject the offer and follow through on its planned sale of Vista’s ammo business to Czechoslovak Group.

EXEC: Vista Outdoor Receives Unsolicited Offer to Acquire Company

Colt CZ Group has made an unsolicited offer to acquire the company for $30 per share, or $1.74 billion, potentially derailing a planned sale of Vista’s Sporting Goods business to Czechoslovak Group (CSG) and spinoff of the Outdoor Sports segment.

EXEC: Wall Street Reacts to Strong Q3 for Dick’s and Hibbett

The third-quarter earnings beats and raised guidance for both Dick’s Sporting Goods and Hibbett increased investor confidence that the athletic retail space is positioned to at least outperform the broader retail sector in a challenging marketplace, although some analysts were concerned about margin pressures at Dick’s.