SGB Executive Outdoor
NRF Sees Resiliency in 2025 BTS Shoppers; Will Spend More on Footwear and Apparel
Katherine Cullen, the National Retail Federation’s VP of industry and consumer insights, and Mark Mathews, its chief economist and executive director of research, who identified that this year’s back-to-school (BTS) consumers are shopping earlier and with discounters to save money due to ongoing tariff and inflationary discussions.
EXEC: Rapala Gets DD Lift from North America in H1; Asia and Europe Fall on Trade Uncertainty
The company reported sales in North America increased 12 percent compared to the 2024 H1 period. With comparable translation exchange rates sales were up by 14 percent. The Europe and Asia markets were said to be impacted by increased uncertainty and limited economic visibility.
EXEC: ATA, Bass Pro, and Dick’s SG Face Archery Price-Fixing Class Action Lawsuit
A proposed class action lawsuit charges the Archery Trade Association (ATA) conspired with numerous manufacturers, distributors and retailers, including Bass Pro Shops, Dick’s Sporting Goods and Cabela’s, to artificially inflate the prices of bowhunting and archery equipment by implementing minimum advertised pricing (MAP) policies.
EXEC: Royal Robbins and Fjällräven Parent Fenix Outdoor Continued Sales Declines in Q2
The parent of the Fjällräven, Royal Robbins, Devold, and Frilufts, generated net sales for the quarter amounted to €144.9 million in Q2 2025, compared to vs €149.6 million in Q2 2024, a decrease of 3.1 percent. year-over-year.
EXEC: Moody’s Sees Tariffs Weighing On Apparel Retail Through First Half Of 2026
Moody’s Ratings, in an update, said that while a pause in some tariffs lessens the profitability hit, it’s maintaining a negative outlook on the Global Retail and Apparel sector, as tariffs are expected to “materially” impact earnings through the first quarter of 2026, with apparel and footwear sellers particularly vulnerable.
Survey: Asics, Bass Pro, Golf Galaxy, Red Wing, and Timberland Make U.S. Best Retailers List
Red Wing Shoes came in at the top of the active lifestyle brands as the brand ranked No. 6 overall, while Golf Galaxy ranked No. 7 in the survey’s report. Other retailers in the active lifestyle space with high rankings in the survey included Asics (17), Timberland (19) and Bass Pro (25).
Authentic Brands Group Warns Market of Employment Scam
These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
EXEC: Sports Direct’s Solid Full Year Performance Offset by Other Parent Company Factors
U.K.-based Frasers Group, the parent of Sports Direct, Everlast, and Evans Cycles, among many others, reported a 7.4 percent decline in sales for its fiscal year ended April 27, as continued sales growth from Sports Direct was offset by moves to right-size other sports banners and weakness in its luxury segment.
KeyBanc Q2 Footwear Survey Finds Nike, Adidas and Hoka Trending Up
The survey of 1,001 U.S. adults conducted between June 25 and July 7, explored respondents footwear ownership, preferences, spending, and outlook. Among demographics, the Top 2 favorite brands for men and women, in order, were Nike and Adidas.
EXEC: Mips AB Saw U.S. Tariff Changes Put a Damper on Q2 Growth
The Sweden-based maker of helmet protection technologies reported net sales increased just 1 percent to SEK 135 million in the 2025 second quarter, due to currency fluctuations. Organic sales growth was 12 percent, far below the 42 percent organic growth posted in the first quarter.
EXEC: Rivian E-Bike Spin-Off Sees $1 Billion Valuation in Latest Funding Round
Also, Inc., led by company President Chris Yu, the former executive of Specialized bike components, has been leading the skunkworks team for the last few years after joining Rivian in January 2022.
EXEC: Giant Group June Bike Shipments Exhibit Worst Decline Since October 2023
June shipments declined 30.0 percent y/y to NT$4.97 billion, bringing the six-month first half period to a decline of 12.4 percent y/y to NT$32.6 billion. The June decline further builds on a 29.3 percent y/y decline in May 2024 and a 17.1 percent y/y decline in April 2025.
EXEC: Thule Group CEO Talks Q2 Upside, 2025 Opportunities and U.S. Gains After Weak Q1
Thule Group President and CEO Mattias Ankarberg said the company’s 16 percent currency-neutral growth in the second quarter was driven by new products and categories, providing clear confirmation to him that the company’s high launch pace during the year has paid off.
EXEC: Eagle Creek Owner Travis Campbell Eyes Opportunities in Adventure Travel
In September 2021, Travis Campbell made a leap in acquiring Eagle Creek, a brand that its former owner and his former employer, VF Corp., had planned to discontinue. He talks to SGB Executive about the ongoing reset of Eagle Creek and the opportunities in the adventure travel consumer market.
EXEC: Osprey Grows, Hydro Flask Slows in First Quarter
Shares of Helen of Troy tumbled about 23 percent Thursday, July 10, after the company reported a loss in the fiscal first quarter ended May 31 on a 10.8 sales decline and issued guidance for the current quarter that was well below analyst targets. Of the sales decline, approximately eight percentage points was attributed to tariffs.
