SGB Executive Outdoor

EXEC: JCPenney Merges with Sparc Group to Form Catalyst Brands

The combined Catalyst Brands organization is a joint venture formed in an all-equity transaction between JCPenney and the Sparc Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group, and Shein.

REI Shuttering Experiences Business, Cutting 428 Positions

The closure of the Experiences business will affect 180 full-time and 248 part-time employees, which are primarily guides serving the business. REI said it will re-invest in the core Camp and Backpack, Run and Hike, and Outside Life businesses.

EXEC: Hydro Flask Adds Velocity with Expanding Amazon, Target and Costco Programs

Hydro Flask e-commerce reportedly “overdelivered” in the quarter, said to be driven by stronger-than-forecasted POS that lifted post Labor Day replenishment and stronger-than-forecasted performance on Amazon Prime Day with Hydro Flask achieving the No. 1 Best Seller ranking within water bottles during the event.

EXEC: SGB 2025 Look Ahead with Active Lifestyle Market Leaders

Leaders in the active lifestyle space expressed cautious optimism about 2025 with inflationary pressures easing, supply chains largely normalized and generally healthy interest in sports. Insights from Academy Sports, Brooks Running, Rawlings, Fleet Feet, Selkirk Sport and others.

EXEC: SGB 2025 Look Ahead with Trade Association Leaders

Trade associations representing the active lifestyle space shared their concerns with SGB Executive regarding potential tariffs, supply chain disruptions and the likelihood of an unstable economy in 2025. However, they were generally upbeat about the year ahead.

EXEC: SGB 2025 Outdoor Market Leaders Look Ahead

Leaders and innovators in the outdoor active lifestyle space see 2025 as a potential recovery year as a lengthy destocking process has finally rebalanced inventories across most categories. Insights from Grassroots Outdoor Alliance, Outdoor Retailer, Gregory, Mammut, Lycra, Farm to Feet, Next Adventure, Nemo, Circana and others…

SGB 2024 Year in Review: Outdoor Market Top 25 Most Read News

The SGB Outdoor segment has a clear red line of store closures, bankruptcies, layoffs, the unraveling of one of the market’s largest brand consolidators in the space, and the continued issues plaguing the market’s largest specialty retailer. 

SGB 2024 Year in Review: Most Read Outdoor Press Releases

SGB Media readers most frequently read the articles SGB Media publishes in the SGB Morning and Evening Update Newsletters each However, many of our readers and newsletter subscribers also know that the SGB Media website (SGBonline.com ) includes thousands of product and brand marketing press releases posted by SGB Media for the Active Outdoor Industry PR, Marketing and Communications agencies and professionals that drive daily brand messaging for their clients.

EXEC: SGB 2024 Year in Review Wrap Up

If you are just back from two weeks in Fiji, never fear as SGB Media has you covered on the people, brands and issues that made 2024 a year to forget for many retailers and brands in the active lifestyle space.