SGB Executive Footwear

Nike, Inc. Sees Turnaround Efforts Lasting through Fiscal 2026

Analysts were optimistic about the “Win Now” initiatives outlined by CEO Elliott Hill, but many shared concerns that the path ahead is likely to be long and volatile, pushing into the 2026 fiscal year, which commences in July 2025.

EXEC: The Footwear Brands Bringing the Brand Heat in 2025

L.E.K. said the athletic footwear brands tend to engender the most excitement from consumers overall, and other surveys and analysis over the last year have seen even more excitement as Nike stumbled and left the door open for others.

EXEC: Citi Survey Sees Nike Perceptions Slip, Adidas Gain

The February survey saw Nike retaining the highest Net Promoter Score of all the brands surveyed at +43 in February (down from +46 in December), followed by Adidas in the No. 2 spot (up from the No. 4 spot in December).