SGB Executive Apparel
Adidas Inks Liverpool Football Kit Deal Rumored at £300 Million
British media reports suggest the deal is a five-year agreement worth over £60 million ($77.4 million) per year. Adidas last provided the kit deal with the LFC from 2006 through 2012. Nike has held the deal since 2020.
EXEC: VF Corp. Shares Fall Following Investor Day Part 2
Presentations during the meeting were conducted by the brand presidents from The North Face, Timberland, Dickies, Altra, and Vans who outlined key strategic objectives for each brand as well as the Emerging Brands segment.
EXEC: Athleta’s Parent Outlines Path to Reinvigorate the Brand After Tough Q4
Athleta had a challenging quarter for Gap, Inc., with comps down 2 percent while maintaining market share. The company said it has more work to do as management looks to continue efforts to reset the brand.
EXEC: Adidas Swings to Full-Year Profit in 2024; Job Cuts Loom at Herzo HQ
The company expects 2025 sales for the Adidas brand to grow at a double-digit rate in North America, Greater China, Emerging Markets, and Latin America. Europe and Japan/South Korea will increase at a high-single-digit rate.
EXEC: Foot Locker Execs Break Down Q4 Region, Banner and Brand Trends
Nike is still working to find its way back to a magic formula but found some energy around the NBA All Star festivities. Adidas is the focus in lifestyle and the Terrace trend while New Balance and Asics are gaining momentum and wall space.
EXEC: On Brand Sees Retail Stores and Apparel as Keys to Growth; Tariff Exposure Limited
On Holding reported in 2024 that it sourced about 90 percent of its shoes and approximately 60 percent of its apparel and accessories from Vietnam. The company last year sourced about 7 percent of its apparel and accessories from China.
EXEC: Fenix Outdoor Takes Majority Stake in Devold of Norway Wool Brand
The parent of Fjällräven, Royal Robbins, Hanwag, and Fenix Outdoor brands, has agreed to acquire 65 percent of the shares in Devold of Norway AS, which is described as a “pioneer in wool clothing for outdoor activities and protective workwear.”
EXEC: President Trump Pulls Trigger on China Tariffs; Market Asks What’s Next?
The expected tariff news hit on Monday, March 3, of a big news week related to the economy, starting with the Manufacturing PMI reports for February and ending with the Jobs Report on Friday, February 28.
EXEC: Sports Direct to Roll Out Stores in Gulf States and Egypt Via GMG Partnership
GMG has a strong presence in the Persian Gulf States (Gulf), North Africa and Southeast Asia, where it’s a key distributor and operator of Nike stores as well as its home-grown multi-brand sports retailer Sun & Sand Sports, among others.
EXEC: Primaloft Posts Double-Digit Growth as Market Recovers from Inventory Woes
The textile partner for the outdoor market saw some upside in 2024 as inventory levels in the retail landscape began normalizing, increasing orders with retailers and with the company’s brand partners.
EXEC: Target Inks Champion Distribution Deal with Authentic
Target called the program an “extensive line” featuring more than 500 pieces. It includes “stylish” apparel, accessories and slides as well as sporting goods, accessories and bags for adults and kids.
EXEC: Big 5 CEO Looks for End of Weak Winter in Hopes of Spring Baseball Rebirth
The West Coast and Mountain state retailer continues to focus on managing the expenses within its control, considering the ongoing economic challenges, while it waits for the annual floor shift to spring sports and a hopeful lift from youth baseball season.
EXEC: Salomon Sneaker Sales Exceed $1B in 2024; Winter Sports Equipment Falters
Salomon footwear and apparel now represent approximately two-thirds of the Outdoor Performance segment that also includes the Salomon, Atomic and Armada snow sports equipment brands, up significantly from the 54 percent share in 2022.
EXEC: Arc’teryx Brand Surpasses $2 Billion Mark in 2024 as Sales Grow 36 Percent
Amer Sports CEO James Zheng told analysts and investors on the company’s Q4 conference call that strong growth at Arc’teryx came across all regions, channels, and categories — especially in footwear and women’s, which grew faster than the brand overall.
EXEC: Amer Sports Posts Strong DD Q4 Growth Across Big Three Brands
The company saw continued strong results in Greater China and Asia Pacific, accelerating growth in North America and EMEA. The Technical Apparel segment, including Arc’teryx and Peak Performance brands, led growth with a 34 percent year-over-year increase.
