Evolv, the climbing shoe brand, has added the artist Jeremy Collins to its management team in the role of creative director.

“We are very fortunate to have the opportunity to work with a talent like Jeremy” said evolv's Director of North America Sales, Jay Peery. “His own climbing connects him to the core competency of evolv's product offering, our customers and sponsored athletes. This puts him in a unique position to work on both the branding and product sides of our story.”

As an artist, Collins is a decade long veteran of the publishing world, having contributed work to periodicals such Alpinist, Rock and Ice, Forbes, The Wall Street Journal and Trail Runner, as well as doing design projects for Patagonia and prAna.

Collins' climbing exploits have spanned North America and extend to Patagonia and other far flung locales. He recently won the 24 Hours of Horseshoe Hell with Tommy Caldwell, where they climbed 222 routes together in 24 hours, and has been working a new route in California's Yosemite Valley.

“I am excited to have the chance to tie all of my skills and passions together and work not only on visual projects, but on product design as well” said Collins. “evolv is shaking things up and is committed to moving footwear design forward. The evolv team is small, well connected, diverse and nimble, which I feel is an amazing platform for growth and creativity”