Evo, the Seattle-based action sports and lifestyle retailer, plans to distribute over 300,000 hard copies of its first catalog during October and November, and will offer a free online version. The consumer catalog features brands like K2, Salomon, Burton, Line Skis, Volkl, Jones Snowboards, The North Face, Armada, and Holden.
The catalog was designed, shot, modeled and written entirely by in-house staff. For post-production, evo teamed up with Funny Feelings Inc, the high quality publisher of Frequency and The Ski Journal.
“Many people who have already shopped with us may not have had the chance to experience the full breadth of categories, brands, and styles that we offer,” said evo President Atsuko Tamura. “We believe the most effective way to communicate with our customers is through consistent messages sent though a variety of mediums that work in sync with one another.”
