Everlast Worldwide, Inc. signed former college football player of the year and Super Bowl champion Reggie Bush, along with former Biggest Loser trainer and two-time Golden Gloves Champion, Cara Castronuova, to endorsement deals.
Under the agreement, Bush and Castronuova will train with Everlast
equipment and play a prominent role in global retail, print and web
advertising campaigns.
“Everlast is expanding our fight sports category to meet the demand from athletes of all sports, as well as fitness enthusiasts. Reggie and Cara are incredible athletes and the perfect ambassadors to represent how fight sports training is truly relevant to everyone,” explains Neil Morton, CEO of Everlast.
Elite athletes in their respective sports, Bush and Castronuova both credit fight sports training with providing a physical and mental edge that is unique from traditional training methods. “Whether it's an athlete looking to improve explosive power and conditioning or a stay-at-home mom looking to tone and shape, fight sports training brings an incredible physical and mental edge to your workout,” explains Matt Cowan, VP of Marketing and Product for Everlast.
Bush, considered one of the biggest open-field threats in professional football, is well-known for his agility and speed which he attributes to his off-season fight sports training. “Adding boxing and MMA to my off-season workout significantly improved my explosiveness and core strength,” said Bush. “Fight sports training challenges you mentally and the focus required has helped me increase my intensity on the field.” Bush is one of many world-class athletes who are utilizing fight sports training to elevate their game.
Biggest Loser Season 11 Trainer and two-time Golden Gloves champion, Cara Castronuova is a passionate advocate of fight sports training. “A fighter never gives up and I want to share that drive with those I train. There is no doubt that boxing and MMA training provide you with a unique and versatile full-body workout. You can train virtually anywhere, indoors or outside, at home or in the gym, by yourself or with a partner,” explains Castronuova. “I have been training with Everlast equipment since I was very young and it is such an honor for me to now be a part of their long roster of champions.”
