Everlast announced the release of its first NFT in collaboration with fighter Deontay Wilder. The NFT will be a replica of the custom Everlast gloves Wilder wore when he fought Tyson Fury on October 9.
Everlast partnered with digital collectibles platform Blockparty to develop the NFT. Everlast released 41 NFTs of the glove on fight day, representing the 41 knockouts that Deontay has had in his career.
“This fight is incredibly important to me, and it is something that I’ve been ready to make happen for some time now, and I know my fans are ready as well. This NFT felt like another way to help give them something to take away from the fight and to hold onto as a part of Team Everlast,” said Deontay Wilder. “I’m excited to see it come to life and help get my fans in the spirit after a long wait. It’s going to be a fight to remember.”
“At Everlast, we believe in pushing boxing to new limits, from the fighters on our roster to the way we engage our community. We’re excited to be expanding into cryptocurrency with the launch of our first NFT alongside Deontay Wilder,” said Chris Zoller, vice president of marketing and product development at Everlast. “This NFT is not only an opportunity for us to continue to innovate as a brand, but also to provide boxing fans another way to engage and collect their favorite memorabilia.”
